…it all begins here… …and may finish here
A significant part of setting up this business, is an extensive research process on the game and business of 7s rugby. This involves speaking to experts, reading, writing and following but above all trying to understand the sport.
We try to figure out future trends by observing and analysing the “status quo” and looking into the past of the game, always with the intention to find our ideal position in the market.
My active involvement in this process, often leaves me wondering, what the future of this sport will look like. I am delighted to see that many experts predict a promising future for 7s and I obviously like to agree with that prediction.
However it is crucial to look beyond the “pinnacle”. There are so many events now on recreational and international level. I am thinking of a long list of perfectly organised 7s rugby festivals (e.g. Bournemouth, Kinsale & Rugby Rocks) as well as the wonderful set-up of the HSBC Sevens World Series, which are outstanding events that pushed the game so far.
But in order to gain sustainable development success, we probably need to look further than that:
What are the current available development systems?
What is happening in schools, colleges, universities and club in terms of 7s rugby?
Are there enough platforms that offer development paths for young people?
Are there support systems available, which tackle crucial challenges (e.g financial ones) to set up academy systems?
I believe these sort of questions, will define the future of 7s rugby. On the plus side, these are massive opportunities to lift the sport to a complete new level and to introduce it to the younger generations, i.e the future of the sport.
Who knows, maybe some of the best players in this country, haven’t even heard about 7s rugby. Let’s ensure they don’t miss this opportunity.
Looking beyond an introductory level, developing “holistic” 7s player’s is a niche, where we would like to position ourselves, but our mission goes further than that, we want to offer a complete new exciting experience, to everyone involved.
In order to accomplish this mission, we need to understand 7s rugby as a complete circle.