Make sure you sell your coffee at the right place!
Last week, we had a very inspiring meeting with Professor (dr.) Tony Ghaye, a successful entrepreneur and Director of Reflective Learning International.
We had the opportunity to present the concept of 7 Bamboos Rugby, in order to receive some very valuable feedback and opinions that we would like to share with our readers. We would like to share Tony’s opinions because we think, these are invaluable experiences not just for the progress of the project, but also it may help your next project.
Lesson 1 – Simplify it!
The key message was that the project, as it is at the moment, contains too many (good, but confusing) information. Therefore Tony recommended that we should get rid of most of the information that’s not needed. It is vital to get a clear structure and to work with clear yet simple key messages, such as:
7 Bamboos Rugby: “…an environment, that offers young people a route into 7s rugby…”
All in all there are at the moment simply too many good ideas in the room, which makes it hard to recognise the distinctive difference of the project. Tony described it, as being invited to a five course dinner, and not being able to appreciate it because you’ve had a big bag of fish and chips beforehand.
Lesson 2 – Connect the Dots
As soon as you simplified and structured the ideas, the true difficulty is, to connect the different thoughts and drawings together to one picture. This is obviously a required skill, for all sorts of disciplines and industries. Have a look at the guy in this video, how he does it for his respective skill.
I believe, this is the moment, when you show that you really understand your business. If you are able to link elements together, you are also able to communicate your idea, in a much more confident and convincing manner. The key is to make a simple message compelling.
Lesson 3 – Find the right Niche
Once the idea is clearly defined and connected, it is all about going out there and finding the right platform to showcase your work. Surely at the beginning (and throughout the process) social media platforms (you know them, Twitter, Facebook etc.) do a great job for you, but the real tough bit is the face-to-face moment. Answering questions instantly and impressing an audience in “real-time”, only works if you look for people that are interested and play in the same league. Therefore it is important to find a platform that gives your brand enough attention and the right audience. In other words, you don’t want to sell instant coffee from a tin, in the middle of a Starbucks shop.
A very special thanks to Rachel Kent for her great support throughout the last couple of weeks and of course to Tony Ghaye for sharing his invaluable thoughts with us.