5 Questions, 5 Answers
- Created: Saturday, 02 March 2013 15:28
The following extract is from a business competition, which we recently participated in. It may give some insights about the project and reveals some specifics about the person behind it. However, should you have anything specific that you want to know about 7 Bamboos Rugby or the people involved please contact us at any time.
What is your idea and what is unique about it?
The idea is to solve the following problem – An extremely fast growing global market in 7s rugby, is faced by very little structured development systems, that produces new blood.
7 Bamboos Rugby is looking to set up a well-structured, consistent and social development system that gives young players from all backgrounds the opportunity to play, train, tour and work for a professional 7s rugby team.
Within the team, we want to build a creative and innovative brand that gives the team a real identification. The core of this brand in the beginning is a distinctive merchandise range, which will become a revenue generator.
The unique selling point of 7s Bamboos Rugby is to create an environment that simply does not exist at the moment. A fully thought through development pathway for 7s rugby based on a creative well-designed brand, acting as a social enterprise.
This idea is unique, because it takes a new approach to previous models. Most successful 7s teams perform well, as they consist of a team of thoroughly experienced rugby players which meet for tournaments, then go back to their domestic clubs. Our approach is to discover and nurture potential, creating platforms and opportunities in a professional environment, which provides young athletes with a specific route into 7s rugby.